:root{--green:#203a35;--deep:#142925;--paper:#f4f0e7;--white:#fffdf8;--coral:#ff765f;--mint:#83dfc8;--muted:#667671;--line:rgba(32,58,53,.18);--soft:#ffd8ce}
*{box-sizing:border-box}html,body{margin:0;width:100%;height:100%;overflow:hidden;background:var(--deep);color:var(--green);font-family:"Noto Sans SC","PingFang SC",Arial,sans-serif;-webkit-font-smoothing:antialiased}button{font:inherit}h1,h2,h3,p,blockquote,dl,dd{margin:0}h1,h2,h3,strong{font-family:"Archivo","Noto Sans SC",sans-serif}a{color:inherit}em{font-style:normal;color:var(--coral)}
.progress{position:fixed;z-index:90;top:0;left:0;right:0;height:4px;background:#ffffff22}.progress span{display:block;height:100%;background:var(--coral);transition:width .28s ease}.deck{position:relative;width:100%;height:100%}.slide{position:absolute;inset:0;display:none;overflow:hidden;padding:31px 54px 40px;background:var(--white);isolation:isolate}.slide.is-active{display:block;animation:pageForward .28s cubic-bezier(.22,.72,.25,1) both}.deck[data-direction="backward"] .slide.is-active{animation-name:pageBackward}.slide.dark,.slide.cover,.slide.close{background:var(--green);color:white}.slide.paper{background:var(--paper)}.slide:before{content:attr(data-title);position:absolute;z-index:-1;right:2vw;bottom:-4vh;font:900 clamp(100px,16vw,235px)/.72 "Archivo";letter-spacing:-.09em;color:rgba(32,58,53,.035);white-space:nowrap}.slide.dark:before,.slide.cover:before,.slide.close:before{color:rgba(255,255,255,.035)}
@keyframes pageForward{from{opacity:.35;transform:translate3d(16px,0,0)}to{opacity:1;transform:none}}@keyframes pageBackward{from{opacity:.35;transform:translate3d(-16px,0,0)}to{opacity:1;transform:none}}
.slide-head{position:relative;z-index:5;display:flex;align-items:center;gap:10px;height:30px;font-size:11px;font-weight:900;letter-spacing:.16em;text-transform:uppercase}.slide-head img{width:28px;height:28px;object-fit:contain}.slide-head b{margin-left:auto;font-size:10px;color:var(--muted)}.slide-head.light b{color:#ffffff77}.kicker{font-size:11px;font-weight:900;letter-spacing:.17em;text-transform:uppercase;color:var(--coral);margin-bottom:12px}.kicker.mint{color:var(--mint)}h2{font-size:clamp(44px,4.8vw,75px);line-height:.98;letter-spacing:-.052em}.notes{display:none}.section-title{display:grid;grid-template-columns:1.35fr .65fr;gap:5vw;align-items:end;margin-top:5vh}.section-title>p{padding-bottom:8px;font-size:15px;line-height:1.55;color:var(--muted)}.light-title>p{color:#ffffff99}.source-link{position:absolute;left:54px;bottom:30px;font-size:10px;font-weight:800;text-decoration:none;border-bottom:1px solid var(--line)}.light-link{color:#ffffff77;border-color:#ffffff44}.primary-link{display:inline-flex;margin-top:18px;padding:10px 14px;background:var(--green);color:#fff;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.05em}.dark-primary{background:var(--coral);color:var(--green)}

/* cover */
.cover{padding:31px 54px 42px}.cover-photo{position:absolute;z-index:-1;right:0;top:0;width:50%;height:100%;background:linear-gradient(90deg,var(--green),transparent 36%),linear-gradient(0deg,rgba(20,41,37,.36),rgba(20,41,37,.05)),url("assets/joyswahl-banner.jpg") center/cover}.cover:after{content:"500";position:absolute;z-index:-1;left:47%;bottom:-12vh;font:900 31vw/.7 "Archivo";letter-spacing:-.13em;color:rgba(131,223,200,.08)}.cover-brand{position:absolute;right:4.5vw;top:6vh;padding:12px 18px;background:#fffffff2}.cover-brand img{display:block;width:150px}.cover-copy{position:absolute;left:6vw;top:21vh;width:61vw}.cover-copy h1{font-size:clamp(58px,6.8vw,104px);line-height:.91;letter-spacing:-.068em}.cover-copy p{margin-top:25px;max-width:720px;padding-left:20px;border-left:5px solid var(--mint);font-size:20px;line-height:1.55;color:#ffffffb5}.cover-tags{position:absolute;left:6vw;bottom:6.5vh;display:flex;gap:0}.cover-tags span{padding:9px 12px;border:1px solid #ffffff44;font-size:11px;color:#ffffffaa}

/* verdict */
.verdict-head{display:grid;grid-template-columns:1.35fr .65fr;gap:5vw;align-items:end;margin-top:5vh}.verdict-head>p{padding-bottom:8px;font-size:16px;line-height:1.55;color:#ffffff99}.grid4{display:grid;grid-template-columns:repeat(4,1fr)}.verdict-cards{margin-top:5vh;border:1px solid #ffffff3d}.verdict-cards article{min-height:31vh;padding:21px;border-right:1px solid #ffffff3d}.verdict-cards article:last-child{border-right:0}.verdict-cards i{font-style:normal;color:var(--mint);font-weight:900}.verdict-cards h3{font-size:22px;margin:23px 0 14px}.verdict-cards p{font-size:13px;line-height:1.58;color:#ffffff9c}.verdict-cards .accent{background:var(--coral);color:var(--green)}.verdict-cards .accent i,.verdict-cards .accent p{color:var(--green)}

/* local job */
.rent-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:5vw;align-items:center;height:calc(100% - 70px)}.mega{padding-right:4vw;border-right:1px solid var(--green)}.mega strong{display:block;font-size:clamp(150px,18vw,270px);line-height:.7;letter-spacing:-.11em;color:var(--coral)}.mega span{display:block;margin-top:45px;font-size:13px;line-height:1.6;color:var(--muted)}.rent-copy p{margin-top:22px;max-width:720px;font-size:16px;line-height:1.6;color:var(--muted)}.term-row{display:flex;flex-wrap:wrap;margin-top:27px}.term-row span{padding:8px 11px;border:1px solid var(--green);font-size:11px;font-weight:800}

/* product */
.product-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:4vh}.product-card{height:48vh;display:grid;grid-template-columns:1fr 1.1fr;border:1px solid var(--green);background:var(--paper);overflow:hidden}.product-card>img{width:100%;height:100%;object-fit:cover;cursor:zoom-in}.product-card>div{padding:20px;display:flex;flex-direction:column}.product-card span{font-size:10px;font-weight:900;letter-spacing:.15em;color:var(--coral)}.product-card strong{font-size:68px;line-height:1;margin:10px 0}.product-card h3{font-size:18px}.product-card p{margin-top:12px;font-size:12px;line-height:1.55;color:var(--muted)}.product-card a{margin-top:auto;font-size:10px;font-weight:900;text-decoration:none}.fact-strip{position:absolute;left:54px;right:54px;bottom:26px;display:flex}.fact-strip span{padding:6px 10px;border-right:1px solid var(--line);font-size:9px;color:var(--muted)}

/* audience */
.stats3{display:grid;grid-template-columns:repeat(3,1fr);margin-top:6vh;border:1px solid #ffffff40}.stats3 article{min-height:32vh;padding:24px;border-right:1px solid #ffffff40}.stats3 article:last-child{border-right:0}.stats3 span{font-size:11px;color:#ffffff87}.stats3 strong{display:block;margin:25px 0 12px;font-size:clamp(64px,7vw,108px);line-height:.8;color:var(--mint);letter-spacing:-.07em}.stats3 p{font-size:13px;color:#ffffff88}.stats3 .accent{background:var(--coral);color:var(--green)}.stats3 .accent span,.stats3 .accent p{color:var(--green)}.stats3 .accent strong{color:var(--green)}.audience-roles{display:flex;align-items:center;gap:0;margin-top:3vh}.audience-roles b,.audience-roles span{padding:7px 9px;border:1px solid #ffffff33;font-size:10px}.audience-roles span{color:#ffffff88}

/* case hero */
.case-hero-slide{background:linear-gradient(90deg,var(--white) 0 68%,var(--paper) 68%)}.case-hero{display:grid;grid-template-columns:.75fr 1.25fr;gap:5vw;align-items:center;height:61vh;margin-top:4vh}.case-number{height:100%;display:flex;flex-direction:column;justify-content:center;padding:2vw;border:1px solid var(--green);box-shadow:12px 12px 0 var(--mint)}.case-number strong{font-size:clamp(110px,13vw,205px);line-height:.75;letter-spacing:-.1em;color:var(--coral)}.case-number span{margin-top:30px;font-size:14px;font-weight:900}.case-copy blockquote{margin-top:20px;padding-left:18px;border-left:4px solid var(--mint);font-size:20px;line-height:1.5;color:var(--muted)}.case-metrics{display:flex;margin-top:25px}.case-metrics span{padding:9px 14px;border:1px solid var(--green);font-size:11px}.case-metrics b{font-size:16px;margin-right:4px}.pattern-line{position:absolute;left:54px;right:54px;bottom:25px;display:flex;align-items:center;gap:12px;padding-top:11px;border-top:1px solid var(--line);font-size:11px}.pattern-line span{padding:6px 9px;background:var(--paper)}.pattern-line i{font-style:normal;color:var(--coral)}

/* sample cards */
.case-grid{display:grid;grid-template-columns:repeat(4,1fr);margin-top:5vh;border:1px solid var(--green)}.case-grid a{min-height:42vh;padding:20px;display:flex;flex-direction:column;border-right:1px solid var(--green);text-decoration:none;transition:.2s}.case-grid a:last-child{border-right:0}.case-grid a:hover{background:var(--mint)}.case-grid i{font-style:normal;font-size:10px;font-weight:900;color:var(--coral)}.case-grid h3{margin-top:24px;font-size:21px}.case-grid strong{margin:12px 0;font-size:46px;line-height:1;color:var(--coral)}.case-grid span{font-size:12px;line-height:1.5;color:var(--muted)}.case-grid b{margin-top:auto;font-size:10px}

/* contrast */
.contrast{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:4vw;margin-top:7vh}.contrast-big,.contrast-small{padding:27px;border:1px solid #ffffff44;min-height:31vh}.contrast-big span{font-size:11px;color:#ffffff77}.contrast-big strong,.contrast-small strong{display:block;margin:15px 0;font-size:clamp(78px,8vw,122px);line-height:.75;letter-spacing:-.08em}.contrast-big strong{color:var(--mint)}.contrast-small strong{color:var(--coral)}.contrast-big p,.contrast-small p{font-size:13px;color:#ffffff88}.contrast-small a{display:inline-block;margin-top:18px;font-size:10px;color:var(--mint)}.contrast-arrow{font:900 72px "Archivo";color:var(--coral)}.contrast-foot{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:3vh}.contrast-foot article{padding:18px;border-top:4px solid var(--mint);background:#ffffff0c}.contrast-foot span{font-size:10px;color:#ffffff77}.contrast-foot h3{font-size:18px;margin:7px 0}.contrast-foot p{font-size:12px;color:#ffffff88}.contrast-foot a{font-size:10px;color:var(--mint)}.contrast-foot .ad-card{border-color:var(--coral)}

/* territories */
.theme-grid{display:grid;grid-template-columns:repeat(3,1fr);margin-top:4.5vh;border:1px solid var(--green)}.theme-grid article{min-height:20vh;padding:19px;border-right:1px solid var(--green);border-bottom:1px solid var(--green)}.theme-grid article:nth-child(3n){border-right:0}.theme-grid article:nth-child(n+4){border-bottom:0}.theme-grid i{font-style:normal;font-size:10px;font-weight:900;color:var(--coral)}.theme-grid h3{font-size:20px;margin:10px 0}.theme-grid p{font-size:12px;line-height:1.5;color:var(--muted)}

/* allocation */
.allocation4{display:grid;grid-template-columns:repeat(4,1fr);margin-top:5vh;border:1px solid #ffffff44}.allocation4 article{min-height:35vh;padding:21px;border-right:1px solid #ffffff44}.allocation4 article:last-child{border-right:0}.allocation4 strong{font-size:clamp(64px,7vw,106px);line-height:.8;color:var(--mint);letter-spacing:-.07em}.allocation4 h3{font-size:21px;margin:26px 0 12px}.allocation4 p{font-size:12px;line-height:1.55;color:#ffffff88}.allocation4 .accent{background:var(--coral);color:var(--green)}.allocation4 .accent strong,.allocation4 .accent p{color:var(--green)}.total-line{display:flex;justify-content:space-between;margin-top:3vh;font-size:11px;color:#ffffff77}.total-line b{font-size:16px;color:var(--mint)}

/* bars */
.bar-layout{display:grid;grid-template-columns:.7fr 1.3fr;gap:5vw;align-items:center;height:calc(100% - 40px)}.bar-copy p{margin-top:20px;font-size:15px;line-height:1.55;color:var(--muted)}.bars{display:grid;gap:8px}.bars div{position:relative;height:48px;padding:0 14px;display:flex;align-items:center;border:1px solid var(--green);overflow:hidden}.bars div:before{content:"";position:absolute;z-index:-1;left:0;top:0;bottom:0;width:calc(var(--n)/110*100%);background:var(--mint)}.bars b{font-size:12px}.bars span{margin-left:auto;font:900 22px "Archivo";color:var(--coral)}

/* hooks */
.hook-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 30px;margin-top:3.5vh}.hook-grid article{display:grid;grid-template-columns:30px 1fr 1.2fr;align-items:center;min-height:6.4vh;border-top:1px solid var(--green)}.hook-grid i{font-style:normal;font-size:9px;font-weight:900;color:var(--coral)}.hook-grid b{font-size:13px;padding-right:10px}.hook-grid span{font-size:11px;line-height:1.35;color:var(--muted)}

/* phases */
.phase-grid{display:grid;grid-template-columns:repeat(5,1fr);margin-top:5vh;border:1px solid #ffffff44}.phase-grid article{min-height:38vh;padding:18px;border-right:1px solid #ffffff44}.phase-grid article:last-child{border-right:0}.phase-grid strong{font-size:54px;color:var(--mint)}.phase-grid h3{font-size:18px;margin:24px 0 12px}.phase-grid p{font-size:11px;line-height:1.55;color:#ffffff88}.phase-grid .accent{background:var(--coral);color:var(--green)}.phase-grid .accent strong,.phase-grid .accent p{color:var(--green)}

/* decision */
.decision-grid{display:grid;grid-template-columns:repeat(3,1fr);margin-top:4.5vh;border:1px solid var(--green)}.decision-grid article{min-height:43vh;padding:22px;border-right:1px solid var(--green)}.decision-grid article:last-child{border-right:0}.decision-grid>article>span{font-size:9px;font-weight:900;letter-spacing:.14em;color:var(--coral)}.decision-grid h3{font-size:26px;margin:10px 0 20px}.decision-grid dl>div{display:grid;grid-template-columns:70px 1fr;gap:10px;padding:10px 0;border-top:1px solid var(--line)}.decision-grid dt{font-size:11px;font-weight:900}.decision-grid dd{font-size:11px;line-height:1.4;color:var(--muted)}.decision-grid .accent{background:var(--soft)}

/* matrix */
.matrix-map{display:grid;grid-template-columns:repeat(4,1fr);margin-top:4.5vh;border:1px solid var(--green)}.matrix-map article{min-height:43vh;padding:20px;border-right:1px solid var(--green)}.matrix-map article:last-child{border-right:0}.matrix-map strong{font-size:70px;line-height:1;color:var(--coral)}.matrix-map h3{font-size:21px;margin:19px 0 12px}.matrix-map p,.matrix-map li{font-size:12px;line-height:1.55;color:var(--muted)}.matrix-map ul{margin:0;padding-left:16px}.matrix-map .brand-role{background:var(--soft)}.matrix-map .channel-role{background:var(--green);color:white}.matrix-map .channel-role p{color:#ffffff88}.matrix-map .channel-role strong{color:var(--mint)}

/* flows */
.flow-layout{display:grid;grid-template-columns:.7fr 1.3fr;gap:5vw;align-items:center;height:62vh;margin-top:3vh}.flow-copy p{margin-top:20px;font-size:15px;line-height:1.55;color:#ffffff88}.flow-grid{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1.1fr;align-items:stretch;border:1px solid #ffffff44}.flow-grid article{min-height:29vh;padding:17px}.flow-grid> b{align-self:center;color:var(--coral)}.flow-grid i{font-style:normal;font-size:10px;color:var(--mint)}.flow-grid b{display:block;margin:30px 0 12px;font-size:17px}.flow-grid span{font-size:11px;line-height:1.45;color:#ffffff77}.flow-note{position:absolute;left:54px;right:54px;bottom:53px;padding-top:12px;border-top:1px solid #ffffff44;font-size:12px;color:#ffffff88}.flow-note b{color:var(--mint)}.source-row{position:absolute;right:54px;bottom:24px;display:flex;gap:18px}.source-row a{font-size:9px;color:#ffffff77}

/* Amazon */
.amazon-layout{display:grid;grid-template-columns:.75fr 1.25fr;gap:6vw;align-items:center;height:calc(100% - 50px)}.amazon-number{height:55vh;display:flex;flex-direction:column;align-items:center;justify-content:center;border:1px solid var(--green);box-shadow:12px 12px 0 var(--mint)}.amazon-number strong{font-size:220px;line-height:.72;color:var(--coral)}.amazon-number span{margin-top:35px;font-size:14px;font-weight:900}.amazon-copy ol{margin:23px 0 0;padding-left:22px}.amazon-copy li{padding:8px 0;font-size:13px;line-height:1.45;color:var(--muted)}

/* roles */
.roles-grid{display:grid;grid-template-columns:1fr 1fr;margin-top:4.5vh;border:1px solid var(--green)}.roles-grid article{min-height:58vh;padding:25px}.roles-grid article:first-child{border-right:1px solid var(--green)}.roles-grid h2{font-size:44px}.roles-grid ul{margin:22px 0 0;padding:0;list-style:none}.roles-grid li{padding:10px 0;border-top:1px solid var(--line);font-size:12px}.roles-grid .client-role{background:var(--green);color:white}.roles-grid .client-role li{border-color:#ffffff33;color:#ffffffaa}.compliance-strip{position:absolute;left:54px;right:54px;bottom:25px;display:flex;align-items:center;gap:10px;padding:10px 12px;background:var(--coral);font-size:10px;color:var(--green)}.compliance-strip i{font-style:normal}

/* offer */
.offer-layout{display:grid;grid-template-columns:.75fr 1.25fr;gap:5vw;align-items:center;height:64vh;margin-top:3vh}.offer-price span{font-size:11px;color:#ffffff88}.offer-price strong{display:block;margin:18px 0 8px;font-size:clamp(78px,8vw,122px);line-height:.8;color:var(--mint);letter-spacing:-.07em}.offer-price b{font-size:17px}.offer-price p{margin-top:16px;font-size:11px;line-height:1.5;color:#ffffff77}.offer-scope{border:1px solid #ffffff44}.offer-scope article{display:grid;grid-template-columns:120px 1fr;padding:16px;border-bottom:1px solid #ffffff44}.offer-scope article:last-child{border-bottom:0}.offer-scope h3{font-size:16px}.offer-scope p{font-size:11px;line-height:1.55;color:#ffffff88}.offer-scope .scope-warn{background:var(--coral);color:var(--green)}.offer-scope .scope-warn p{color:var(--green)}.offer-foot{position:absolute;left:54px;right:54px;bottom:28px;display:flex;justify-content:space-between;padding-top:11px;border-top:1px solid #ffffff44;font-size:10px;color:#ffffff77}.offer-foot b{font-size:13px;color:var(--mint)}

/* close */
.close{padding:31px 54px 42px}.close:after{content:"NEXT";position:absolute;z-index:-1;left:41%;bottom:-8vh;font:900 26vw/.7 "Archivo";letter-spacing:-.12em;color:rgba(131,223,200,.06)}.close-brand{position:absolute;right:4vw;top:5vh;padding:10px 16px;background:#fff}.close-brand img{width:130px;display:block}.close-copy{position:absolute;left:5.3vw;top:18vh;width:47vw}.close-copy h2{font-size:clamp(62px,7.1vw,108px);line-height:.91}.questions{position:absolute;right:5vw;top:16vh;width:39vw;margin:0;padding:0;list-style:none;border-top:1px solid #ffffff44}.questions li{display:grid;grid-template-columns:48px 1fr;align-items:center;min-height:8.3vh;border-bottom:1px solid #ffffff44}.questions b{color:var(--mint);font-size:12px}.questions span{font-size:13px;color:#ffffffb0}.close-foot{position:absolute;left:5.3vw;right:5vw;bottom:6vh;display:flex;justify-content:space-between;padding-top:10px;border-top:1px solid #ffffff44;font-size:10px;color:#ffffff77}.close-foot b{color:var(--mint)}

/* controls and overlays */
.controls{position:fixed;z-index:95;right:17px;bottom:14px;display:flex;align-items:center;padding:4px;border:1px solid #ffffff55;background:#0d1c19ed}.controls button,.controls span{height:31px;min-width:32px;border:0;background:transparent;color:white;font-size:11px}.controls button:disabled{opacity:.3}.controls span{display:grid;place-items:center;min-width:58px}.speaker-panel{position:fixed;z-index:110;display:none;right:28px;bottom:64px;width:400px;padding:20px;background:var(--paper);color:var(--green);border:1px solid var(--green);box-shadow:10px 10px 0 var(--coral)}.speaker-panel.is-open{display:block}.speaker-panel button{float:right;border:0;background:transparent;font-size:22px}.speaker-panel>span{font-size:10px;font-weight:900;letter-spacing:.13em}.speaker-panel p{margin-top:12px;font-size:13px;line-height:1.6}.help,.image-viewer{position:fixed;z-index:120;inset:0;display:none;place-items:center;background:#0b1815d9}.help.is-open,.image-viewer.is-open{display:grid}.help>div{width:390px;padding:23px;background:var(--paper);border:1px solid var(--green);box-shadow:12px 12px 0 var(--mint)}.help button,.image-viewer button{float:right;border:0;background:transparent;font-size:22px}.help h3{font-size:22px}.help p{margin-top:12px;font-size:13px}.image-viewer img{max-width:82vw;max-height:78vh;object-fit:contain;background:#fff;box-shadow:0 22px 70px #0008}.image-viewer p{position:absolute;bottom:5vh;color:white;font-size:12px}.image-viewer button{position:absolute;right:4vw;top:4vh;color:white;font-size:30px}

@media(max-width:900px){.slide{padding:23px 27px 38px}.slide-head b{display:none}.section-title,.verdict-head,.rent-layout,.bar-layout,.flow-layout,.amazon-layout,.offer-layout{grid-template-columns:1fr}.section-title>p,.verdict-head>p,.cover-photo,.source-link,.notes{display:none}.grid4,.case-grid,.allocation4,.phase-grid,.matrix-map{grid-template-columns:1fr 1fr}.product-grid,.roles-grid{grid-template-columns:1fr}.product-grid article:nth-child(2),.roles-grid article:nth-child(2),.theme-grid article:nth-child(n+5),.case-grid a:nth-child(n+3),.phase-grid article:nth-child(n+3),.allocation4 article:nth-child(n+3),.matrix-map article:nth-child(n+3){display:none}.cover-copy{left:8vw;width:82vw}.cover-tags{left:8vw}.stats3{grid-template-columns:1fr 1fr}.stats3 article:nth-child(2){display:none}.hook-grid{grid-template-columns:1fr}.hook-grid article:nth-child(n+7){display:none}.decision-grid{grid-template-columns:1fr}.decision-grid article:not(.accent){display:none}.flow-grid{display:none}.questions{right:4vw;width:47vw}.close-copy{left:5vw;width:44vw}}
@media(min-width:901px){.cover-copy{width:68vw}.cover-copy h1{font-size:clamp(56px,6.1vw,94px)}.cover-copy h1 em{white-space:nowrap}.close-copy{width:48vw}.close-copy h2{font-size:clamp(58px,6.1vw,94px)}.close-copy h2 em{white-space:nowrap}}
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